IBBI: Nature’s Timeless Embrace
IBBI is the proud export division of Olu Group PLC, a legacy
rooted in the verdant landscapes of Sri Lanka. The Olu Group
comprises the historic Attepola Estate, Seerugolla Estate, and a
collection of ancestral farming lands nestled in the fertile
plains of the Anuradhapura region. These lands, enriched by
generations of sustainable stewardship, stand as living
monuments to harmony between human cultivation and nature's
enduring beauty.
The name IBBI (ඉබ්බි) in Sinhala translates to "female
tortoises," a symbol chosen with deep intention. Tortoises are
among the planet’s longest-living land herbivores, embodying
resilience, wisdom, and a harmonious connection to nature. The
emphasis on the female form reflects motherly care and
nurturing, qualities that resonate with the brand’s commitment
to its people and the planet. The motto, “Nurtured by Nature,”
encapsulates this essence, reflecting a dedication to purity,
sustainability, and the well-being of consumers and the
environment alike.
A Green Legacy and a Promise of Purity
IBBI’s emblem, the Sinhala letter ‘ඉ’, rendered in green alongside
the tortoise, represents freshness, natural integrity, and a
deep-rooted connection to Sri Lanka’s lush ecosystems. Every product
under the IBBI banner is a testament to nature’s unspoiled bounty.
These goods are grown exclusively on deforestation-free lands,
ensuring that every harvest preserves the ecological balance of
forests and wildlife habitats. This commitment to a strict
deforestation-free policy is not merely a guideline but a principle
ingrained in the very fabric of Olu Group PLC.
Naturally Nurtured, Ethically Harvested
At IBBI, nature leads the way. All products are cultivated using
time-honored, chemical-free farming methods, free from synthetic
fertilizers and pesticides. The result? Produce that carries the
unique flavors and aromas of its natural habitat—a reflection of the
soil, air, and water that sustain it. From the moment seeds are
planted to the time of harvest, each process is carefully overseen
by skilled hands, ensuring a human touch that machines can never
replicate.
A Commitment to Sustainability
Beyond the purity of its products, IBBI strives to be a beacon of
sustainability and environmental consciousness. By embracing green
farming practices and championing the use of natural inputs, IBBI
minimizes its ecological footprint while promoting biodiversity.
Every acre cultivated by the Olu Group is a celebration of harmony
with nature—a conscious choice to preserve the environment for
future generations.
A Taste of Heritage
The taste and aroma of IBBI’s offerings are more than just sensory
experiences; they are a journey into Sri Lanka’s rich agricultural
heritage. Each product carries with it a story of age-old farming
traditions, passed down through generations, and now shared with the
world. Whether it’s the fresh produce, herbs, or spices, IBBI
invites consumers to experience the authentic, unadulterated essence
of nature, nurtured in lands untouched by deforestation.
IBBI is more than a brand; it’s a movement—a promise to safeguard
the earth while delivering the finest that nature has to offer. With
IBBI, you’re not just choosing a product; you’re embracing a
philosophy of purity, sustainability, and reverence for life.
Nestled in the breathtakingly picturesque highlands southwest of the
Matale District lies the historic Attepola Estate, a gem in the
serene village of Owilikanda. This enchanting estate is steeped in
heritage, tracing its origins back to the British colonial era, when
it was established as part of Sri Lanka’s pioneering tea
plantations.
Once an expanse of lush greenery dedicated to tea cultivation,
Attepola Estate remains a symbol of timeless beauty and agricultural
richness. Today, it stands as a testament to innovation and
sustainability under the stewardship of the renowned Olu Group of
Companies. They have seamlessly merged tradition with modern
enterprise, retaining a significant portion of the estate’s
timberlands while diversifying into other natural treasures.
The estate has now evolved into a premier hub for producing some of
nature's finest offerings. As a vital source of premium-quality
spices and aromatic coffee, it plays a pivotal role in supporting
IBBI Export's globally recognized brand, "Nurtured by Nature." Each
product reflects the lush, fertile grounds and careful stewardship
of Attepola Estate, bringing the vibrant essence of Sri Lanka to the
world.
Whether it’s the legacy of its tea factory roots or its current
status as a powerhouse of natural exports, Attepola Estate continues
to shine as a beacon of excellence, harmonizing history, nature, and
modernity.
Nestled gracefully on the verdant slopes of Bandarapola in the
Matale District, Seerugalla Estate offers a breathtaking view,
facing the serene waters of the 'Sudu Ganga' river. This picturesque
estate is perched atop lush rice fields, which cascade like emerald
stairways along the mountain’s edge, blending harmoniously with the
natural beauty of the region.
The legacy of Seerugalla Estate stretches far back into the annals
of history, its roots intertwined with the storied past of the
Kandyan Kingdom of Sri Lanka. During the reign of King Vijayapala, a
prominent regional ruler of the Matale District, the estate thrived
as a vital hub of cultural and economic activity. To this day,
whispers of its historical grandeur linger in the form of ancient
ruins, including remnants of a revered devala (a temple dedicated to
a local deity), which still stand as silent sentinels within the
estate grounds, bearing witness to its illustrious past.
Today, Seerugalla Estate continues to play a vital role as a
supplier of premium products for IBBI, a prominent subsidiary of the
renowned Olu Group of Companies. This harmonious blend of historical
richness and modern enterprise showcases the estate as not just a
location, but a living testament to heritage, resilience, and
growth.
Ibbi sources its grain supply from the fertile lands owned by the
renowned Olu Group of Companies, located in the picturesque
Kalanchiya and Kalantuttiya regions of the Anuradhapura District,
nestled in the arid dry zone of Sri Lanka. These sprawling lands,
managed with precision and care, are a testament to the region's
agricultural heritage and Olu Group's commitment to sustainable
farming practices. The grains harvested here embody the rich soil
and sun-drenched environment, ensuring the highest quality for
Ibbi's needs, while contributing to the preservation of traditional
farming livelihoods in this historic and vibrant district.
